The Marleyan State Government has an existing web portal for citizens to complete government services on, but wanted to extend this into a mobile app. This new app is still in development, but will eventually be available on both iOS and Android devices so users can renew registrations, replace licenses, and complete other requests on the go.
The Marleyan State Government is trying to meet the needs of an increasingly tech-savvy populace. Their research showed users of their site were increasingly using their mobile devices to interface with the government and were interested in features a native app could provide, like barcode scanning and notifications.
However, with an existing web app that users were quickly becoming accustomed to, the new mobile apps had to work as a companion while also establishing a unique value to the user to justify their presence as an app.
As a designer in the Government and Public Services practice at Deloitte I get to bring creative design solutions to federal and state clients. It's rewarding to get to make products that help support our citizens, but it also means that sometimes the details of those projects have to stay under wraps. The Marleyan State Government is a real client, but their name has been changed to anonymize this project.
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